In 2024, veterinary emergency and specialty practices are busier than ever,
facing a surge in demand, mounting workforce challenges,
and evolving client expectations.
As veterinary medicine approaches 2025, veterinary emergency and specialty practices face a crossroads, driven by an ever-growing demand for advanced care, evolving client expectations, and workforce challenges.
To better understand the situation, data from the INSTINCT report provides a perspective of the trends, challenges, and opportunities affecting the field in 2024.
A Surge in Demand for Emergency and Specialty Care
Rising Pet Ownership: The pet boom that began during the pandemic shows no signs of abating, with many pet owners now seeking the same level of medical care for their animals as they would for themselves.
Increased Awareness: Pet owners are more informed about advanced treatments, from oncology to neurology, leading to a surge in referrals to specialty practices.
Chronic Condition Management: With pets living longer, conditions such as diabetes, arthritis, and cancer require specialized interventions, driving demand for expertise.
Ongoing Workforce Challenges: Staffing Shortages and Burnout
Staffing Shortages: The report reveals that 62% of practices are operating below optimal staffing levels, leading to extended wait times and reduced appointment availability.
Burnout Rates: High caseloads, emotional toll, and challenging work hours have contributed to burnout among veterinarians and support staff. Emergency veterinarians report high levels of stress, with 40% considering a change in career trajectory within the next five years.
Client Expectations and Communication
Demand for Transparency: Clients want to be informed every step of the way, from diagnosis to treatment options and cost estimates.
Digital Engagement: Practices that leverage digital tools for scheduling, telemedicine, and updates are outperforming those relying solely on traditional methods.
Cost Concerns: Rising costs of care are a growing concern for pet owners, necessitating clear communication and payment options, such as pet insurance or financing.
Innovations in Emergency and Specialty Care
Advanced Diagnostics: Practices are embracing cutting-edge imaging, molecular diagnostics, and AI-driven tools to improve accuracy and speed of diagnosis.
Personalized Medicine: From tailored cancer treatments to individualized pain management protocols, specialty practices are leading the way in precision care.
Tele-Triage Services: Emergency practices are increasingly using tele-triage to prioritize cases and reduce unnecessary visits, improving efficiency and client satisfaction.
The Road Ahead: Opportunities for Growth in a Dynamic Environment
Invest in Staff Well-Being: Supporting mental health, offering flexible schedules, and creating career development opportunities can reduce burnout and retain skilled professionals.
Leverage Technology: Utilizing platforms like the INSTINCT report to streamline workflows, track patient progress, and improve communication can enhance both client and staff experiences.
Education and Outreach: Educating pet owners about the value of specialty care and the realities of veterinary medicine can bridge gaps in understanding and build stronger relationships.
Collaboration Across Practices: Strengthening referral networks and fostering collaboration between general practitioners and specialists can improve patient outcomes and optimize resources.
Rick’s Commentary
In 2024, veterinary emergency and specialty practices were at the forefront
of innovation and care, yet there were undeniable challenges.
By addressing workforce concerns, embracing technology, and adapting to client needs, veterinary emergency and specialty practices will continue to provide exceptional care to patients and animal owners.
The insights from the INSTINCT report highlight the resilience and adaptability of the veterinary profession. As the veterinary profession moves forward, collaboration and innovation will be key to ensuring the health and well-being of animals, clients, and the dedicated professionals who care for them.
Source
INSTINCT Report: The State of ER & Specialty Veterinary Care in 2024.
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