In February 2025, the Humane Society of the United States (HSUS) and Humane Society International (HSI) unified under a new name: Humane World for Animals.
This rebranding reflects the organization's global mission to combat animal cruelty and suffering across more than 50 countries.
Historical Background
Founded in 1954 by Fred Myers, Helen Jones, Larry Andrews, Marcia Glaser, and Oliver M. Evans, the HSUS emerged from a desire to address animal welfare issues on a national scale. Over the decades, the organization expanded its reach, leading to the establishment of HSI in 1991 to address animal protection concerns internationally. This global expansion underscored the need for a unified identity, culminating in the adoption of the name "Humane World for Animals" in 2025.
The New Identity
The rebranding to Humane World for Animals signifies a commitment to a cohesive global strategy in animal welfare. Alison Corcoran, the organization's chief development and marketing officer, stated, "Our new name, imagery, and brand story clarifies the work we stand for: tackling the root causes of animal cruelty and suffering to create permanent change."
Logo Description
The new logo embodies the organization's global and inclusive mission. While specific design elements have not been detailed in the available sources, the logo is intended to visually represent the organization's dedication to protecting all animals worldwide.
Mission and Vision
Humane World for Animals aims to address the most entrenched forms of animal cruelty by:
Ending Inhumane Practices: Campaigning against factory farming, the fur trade, animal testing, trophy hunting, and puppy mills.
Crisis Intervention: Providing care for animals affected by disasters and large-scale cruelty cases.
Advocacy and Education: Promoting humane policies and educating the public on animal welfare issues.
"This important next step in our historical journey ensures our global mission and vision for animals are clearly understood."
Kitty Block, President and CEO
A Unified Effort for Global Impact
By consolidating their efforts under the Humane World for Animals banner, the organization seeks to amplify its impact, attract a broader base of supporters, and foster partnerships to create a more compassionate world for all animals.
For more information and to get involved, visit their official website at: humaneworld.org
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